We chose to start with our own studios to maintain a direct relationship with our customers and to reimagine the tattoo studio experience. The possibilities are literally endless, and that appeals to a lot of people.Įphemeral Tattoo distributes through owned and operated studios. With genuinely one-of-a-kind options like Ephemeral, people can and want to experiment with their self-expression through tattooing, or can experiment with tattoo design, placement and style before committing to a permanent tattoo. But beyond that, Ephemeral appeals to anyone who is interested in the idea of being able to change the way they express themselves through tattooing at any time, without being wed to one design for life. This is just one segment of the market that Ephemeral targets. Many of the people who choose to get an Ephemeral tattoo are those who are, for many reasons (including religious reasons, general tattoo stigma, or hesitancy around putting anything on their body for life, among others), not ready or willing to get a permanent tattoo. Sixty million American adults have considered a permanent tattoo but are ultimately held back by the idea of permanence, myself included. What market does Ephemeral Tattoo target and how big is it? Ephemeral tattoos are applied by real tattoo artists with real tattoo machinery. The rate at which this happens varies from person to person. In contrast, Ephemeral’s ink particles break down over time and become small enough to be removed by the body. Traditional tattoo ink clumps together too large to be removed, your body “walls off” the area, and the ink stays. The thing that makes permanent tattoos permanent is your body’s inability to break down the dye. A permanent tattoo uses ink that goes into the dermis-the layer just below the outer skin- administered via needle by a trained tattoo artist. To understand how Ephemeral’s tattoo ink is different, it’s helpful to distinguish why permanent tattoos are permanent. The entire Ephemeral experience is centered around giving an authentic tattoo experience without any of the intimidation or pressure. We saw an opportunity to address this question and redirect the future of the tattoo industry by creating a new category for tattoos expanding the industry to make it more inclusive and approachable to those who were previously deterred by permanence. When one member had to go through the painful ordeal of tattoo removal, it sparked an epiphany: What if tattoo ink - applied in the same way as traditional tattoos, presenting in the same way as traditional tattoos - was made to fade? The full tattoo experience, minus the permanence? The Ephemeral team is made up of people who grew up in households where tattoos were taboo. What inspired the start of Ephemeral Tattoo? Just four months after opening, Ephemeral appointments have grown 100% month-over-month with a waitlist that’s the equivalent of 7-8 months. In March, we opened the first Ephemeral studio in Brooklyn and immediately saw the incredible demand for made-to-fade ink. Ephemeral tattoos are applied by tattoo artists the same way as a traditional tattoo ink but without a lifetime commitment. Brennal Pierre, over six years of research and testing and more than 50 formulations. Tell us about the product or service that Ephemeral Tattoo offers.Įphemeral is the first and only real tattoo that is applied made-to-fade in 9-15 months, bridging the gap between conventional ink and temporary tattoos.Įphemeral’s ink was developed by two of our cofounders, Dr. We’re excited to use this funding to fuel Ephemeral’s evolution, both in technology as we start to develop color inks, and physical expansion as we look ahead to the opening of our second studio in LA this September. Who were your investors and how much did you raise?Įphemeral Tattoo raised $20 million in Series A funding led by Anthos Capital, Primary Venture Partners, Canaan Partners, Techstars Ventures, Gaingels, Lauren Maillian, and The Syndicate Angels. The company opened its first studio in Brooklyn this spring and is quickly expanding to other cities with an LA studio opening in the fall.ĪlleyWatch caught up with CEO Jeff Liu to learn more about how the company’s ink works, strategic plans, and latest round of funding, which brings the total funding raised to $26.8M, and much, much more. The ink can be applied by any tattoo artist using conventional techniques and equipment. Right now, Ephemeral offers only black ink but plans to expand into colors shortly. Ephemeral Tattoo is the maker of tattoo ink that has been formulated to fade within 9-15 months, making the decision to get a tattoo significantly less consequential. While this market continues to grow, getting a tattoo means that one is committing to a permanent piece of body art, which limits the market. The tattoo business is booming and the market size is estimated to be in excess of $3B per annum with tattoo removal alone accounting for $800M+.
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